Case Study · Luxury Womenswear E-commerce
Master Garment Studio
We didn't build a store. We built a digital organism that styles, sells, and scales — a new African luxury house, online.
Client: Master Garment Studio (MGS)·Sector: Luxury Womenswear E-commerce·Location: Accra, Ghana
The Challenge
What they were up against
Master Garment Studio — founded in Accra by designer Ofeibea under the banner "Feel the Craft. Own the Moment." — set out as a new African luxury womenswear house. They needed more than a website. They needed a storefront that could merchandise like a stylist, sell across borders, and learn every customer's taste — without a large team behind it.
**Three problems to solve at once:**
- Compete with global luxury e-commerce on experience, from Accra.
- Convert browsers into buyers across Ghana, Nigeria, the UK and beyond — in multiple currencies.
- Run a full retail operation — products, orders, promotions, customers — lean.
The System
What we built
**Editorial Storefront** — A server-rendered (SSR) luxury storefront engineered for speed and search visibility: per-page metadata, schema markup, and a live sitemap.
**AI Stylist** — A personal stylist, always on. Learns each shopper's taste and builds outfits around them.
**Custom Design Studio** — Customers tweak colours, silhouettes and patterns in real time.
**Style Quiz → Taste Profile** — Onboarding that turns first-time visitors into a personalised "Curated For You" edit.
**Full Commerce** — Cart, multi-currency checkout, accounts, wishlist, rewards, order tracking and confirmations.
**Operator's Admin** — Analytics, product management, orders, promotions and customer insight in one dashboard.
The Outcome
Results
67
products merchandised across 4 collections
99%
faster load vs. the previous setup
3+
countries, multi-currency selling
44 / 92
AI-styled sessions / custom-design requests
Stack
Built with
SSR React
TanStack Start
Supabase
Paystack